Joined the brand in 1986, as Sales Support, at the company headquarters in a country in the African continent.
Later, in 1993 he moved to the Iveco Representative Office in Cairo, gainingexperience in the brand’s Egypt operations.
Between 2001 and 2005,Torta oversaw operations as ManagingDirector of Atlas Vehicles Industriels, a joint venture between Iveco and local entrepreneurs, following Iveco’s activities in Morocco.
From 2006 till end-2009, Torta oversaw operations in his role as Managing Director for the Automotive Manufacturing Co. in Addis Ababa in Ethiopia, ajoint venture between Iveco and the Ethiopian Ministry of Industry, and that represented Iveco’s activities in East Africa.
From 2010 till mid-2011, Torta was back at the Iveco representative office in Cairo,following up on operations in Egypt and the Levante countries.
This finally led to his current role as Area Manager, overseeing operations for select Gulf and Middle East countries (the UAE, Oman, Qatar, Iraq and Jordan).